Effective Communication
June 25, 2025
In our last article, we explored how Gen X is often left out of today’s messaging strategies. This time, we’re zooming in on another gap – what happens when a message is perfectly crafted, but still misses the mark because it doesn’t quite fit the cultural context.
April 23, 2025
There is a lot of talk about tailoring messages for Gen Z and Millennials – adapting tones and platforms to suit each group’s traits and preferences. And that makes sense. These groups are shaping trends, dominating social media, and influencing cultural narratives in general.
March 4, 2025
What if we told you that killing off your brand mascot could be a genius PR move?
That’s exactly what Duolingo did with its latest "Duo is Dead" campaign – staging the dramatic death and resurrection of its beloved green owl in a way that had the internet buzzing.
January 22, 2025
Imagine walking into a trendy cafe. The menu boasts coffee blends like 'Dreamer’s Symphony' and 'Aurora Bliss', but instead of describing its flavours or ingredients, there’s only vague phrases like ‘inspired by the serenity of dawn'.