Active Listening,
Smart Thinking
It all starts with listening. We listen intently to understand your communication challenges. We dig deeper into data, insights and analytics to understand the voice of your customer. We apply smart thinking to develop creative solutions for complex situations. Our goal is to connect communities and champion change through strategic PR and integrated communication solutions.
Established in 1996, Priority has spent more than 25 years building trusted relationships. We built these based on the foundations of active listening, smart thinking, sector expertise, service excellence and a simple commitment to deliver a WOW! experience at every touch point.
We are here because we care as much as you do.
Our Services
Connect Communities,
Champion Change
We understand that it is critical for your business to serve all levels of stakeholders from investors, government and special interest groups, to customers, employees, and the community at large. Beyond PR, we help develop comprehensive and integrated communication strategies to ensure your campaigns create conversations, connect communities and champion changes that matter.
Testimonials
Build Brands,
Build Trust
Shahryn Azmi,
Former CEO,
CDC Malaysia
For the period of the corporate life of CDC, we were able to benefit extensively from the advice and support of Elaine and her stellar team at Priority Communications. Our requirements, as mandated by our sole shareholder, Khazanah National Berhad, was to always put forward our strongest image as positively as possible while simultaneously ensuring that the work we did generated zero 'noise' or publicity.
These objectives seem at odds most of the time and yet, Priority managed to do exactly as needed which was a masterful job indeed.
Angela Scaffidi,
Managing Partner,
Senate SHJ
We highly recommend Elaine and the wonderful and expert team at Priority Communications. They are one of the best in the business when it comes to technology, healthcare and luxury brands. They take client service to the next level. I’m not surprised that their clients remain with them for years, even decades.
We have been so impressed by their creativity, passion and attention to detail. They are clearly a values-driven consultancy who give back to community.
They have strong networks across Malaysia, Asia Pacific and the globe through PROI Worldwide. Our Australian and global clients value their insights, advice and implementation support. We look forward to working with them for many years to come.
Adam Brimo,
Group CEO and Managing Director,
Open Learning Limited (ASX: OLL)
Priority was with us in the beginning when we opened an office in Malaysia with only one employee in 2015. They have helped us establish our presence through the media and create awareness on Massive Open Online Courses (MOOCs) in Malaysia. OpenLearning has since grown significantly in both the public and private sectors in the region and we are glad that Priority was with us in our journey to empower students and educators through online learning.
Carmen Cheah,
Trade Marketing & Media Assistant Manager,
Jaeger-LeCoultre
Working with the lifestyle team of Priority Communications has been an amazing journey for the past 15 years. The team is ever-ready to assist and has been great to work with since 2005.
Insights & News
Better Insights,
Better Results
Stay up to date and stay ahead of the curve.
Get looped in on industry news and cutting-edge communication work our agency and the globe.
Driving real progress: the case for diversity and inclusion in Asia’s tech sector
Corina Tan, Vice President, Global CSB Business Operations and General Manager, SWTC Penang, Dell Technologies, shares why diversity and inclusion matters for Asia’s tech sector.
How ‘Time’ uses captivating visuals to make a splash on social media – PR Daily
Social media has revolutionized the way we consume news. We know that for nearly nine decades, Time grabs readers’ attention with its “Person of the Year”.
Planning a productive virtual meeting
Virtual meetings are inevitable, especially during the COVID-19 pandemic. While virtual meetings have allowed teams to connect, they may leave much to be desired when it comes to productive engagement.
How Burberry uses digital to drive growth in its multichannel business during lockdown
An exemplary example of how a brand should utilise the most out of digital to elevate their business to the next level; Burberry saw growth in their multichannel business, even when it's operating during the lockdown.
Brands are returning to brand building, says Google – Marketing Week
When times are difficult, it’s only natural for businesses to think about halting the marketing dollars. Many experts and those with the foresight, however, suggest the opposite is not only important but necessary to battle a slowing economy.
4 PR lessons from ‘The Queen’s Gambit’ – PR Daily
The Netflix series, based on Walter Tevis’s novel ‘The Queen’s Gambit’ is more than just entertainment. There are parallels we can draw between the game of chess and public relations.
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