About Us

As founder of Priority, Elaine leads with passion and purpose and believes we can all build a better future, together.

She thrives on cultivating potential and invests a significant among of her time mentoring and coaching the next generation of communicators and leaders, and hopes to see everyone move from success to significance in their journey of life.

Beyond the boardroom, Elaine is actively involved with organisations that develop entrepreneurs and faith-driven businesses that are designed to impact our communities and country. She prefers communing with coral reefs and aquatic creatures that will not view her as their next meal as she dives into the deep blue and contemplates Life in all its fullness.

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“Do what you love and love what you do. Take pride of ownership and pursue the spirit of excellence in all that you do, and the results will speak for themselves.”

Karen keeps the engine running—overseeing client accounts, fine-tuning strategies, and ensuring every campaign delivers more than just headlines. Strategic and results-driven, she balances big- picture thinking with hands-on execution—whether it’s overseeing high-impact campaigns, navigating complex client needs, or mentoring the next wave of PR talent.

With a background spanning advertising, media, and journalism, Karen has a sharp instinct for turning insights into convincing narratives and meticulously planned PR campaigns that drive real business impact.

Fuelled by caffeine and curiosity, she’s always on the hunt for the perfect cup of coffee—wherever the aroma leads, she follows.

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“I'm proud to work in a trusted environment that supports independence, collaboration, and mutual respect, where decisions are guided by values and the best interests of both clients and the team.”

Strategic and process-oriented, Ashley ensures operational excellence within his team. With deep industry knowledge and a strong editorial background, he brings insightful perspectives to our clients, helping them navigate complex communications landscapes with clarity.

A true cookie enthusiast, Ashley would travel to the ends of the earth for the perfect bite.

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“Priority has enabled me to learn from and grow together with a truly talented team.”

With nearly two decades in PR and marketing communications, she thrives on crafting sharp strategies, building strong client and media relationships, and making every project a success.

Whether she’s navigating complex communications challenges or rallying her team toward a shared vision, she leads with optimism and dynamism.

Beyond work, Livan turns her kitchen into a culinary lab—where food becomes art, experiments sometimes get out of hand, and every dish comes with a side of adventure.

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“Together we can achieve more.”

Amelyn’s journey began in tax consultancy at one of the Big Four firms before making a bold pivot into PR—a decision that unveiled her true calling and passion for the practice.

She brings a uniquely analytical yet creative approach to client servicing, communications strategy development, and media relations.

Amelyn embraces life's spiritual dimensions as an avid Reiki practitioner, bringing the same mindfulness and intentionality to her personal life that distinguishes her professional approach.

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“It's not about how much you do but how much love you put into what you do that counts - Mother Teresa”

Kenny’s diverse experience in finance, payments, and cards publications has equipped him with a valuable understanding to breakdown complex technical subjects and unpack them into clear, actionable compelling narratives that resonate with diverse audiences.

With a strategist’s mind and a storyteller’s flair, he makes ideas stick, ensuring your message cuts through the noise and drives real impact.

Passionate about nurturing talent, Kenny dedicates himself to mentoring the next generation of communications professionals, helping them discover their authentic voice and purpose in the industry.

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“At Priority, I’ve found that rare place where passion and purpose align. Doing your best work comes naturally when you love what you do and are surrounded by people who share that same drive - and here, I’ve found both."

With a decade of expertise in high-end lifestyle PR, Alvina designs tailored strategies that elevate clients’ brands through media placements, powerful influencer collaborations, and social campaigns that spark desire.

In luxury, good isn’t enough, every brand deserves a standing ovation; Alvina ensures that happens for all our clients.

By day, she’s crushing it in the office; by night, she’s blending and contouring like a pro. To her, makeup isn’t just about beauty—it’s about fearless self-expression.

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“Priority has been an incredible journey. I'm grateful to work with talented, trusting colleagues who bring out the best in each other and help us all grow.”

When complex issues arise, Jay’s the one diving into the details and making things happen; he rolls up his sleeves to secure placements, manage timelines, and makes sure your message lands with the right audiences. No fluff - just results.

Off-duty, you’ll find Jay gaming, swapping memes, or rallying the squad. At the end of the day, Jay knows the secret to success - teamwork, trust, and just the right amount of fun.

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“At Priority, we build everything on trust and respect—no matter your background or age. It's inspiring to be part of a team that truly lives by these values.”

With a media instinct and a PR pro’s strategic edge, Harry brings fresh creativity to every campaign and spots the subtle trends and angles that make your brand relevant. With an infectious optimism and his decade of journalism experience, he helps navigate media relationships with insider know- how to maximize clients’ visibility.

Harry brings ocean-deep loyalty to your brand—treating your success with the same passion as his favourite fashions and wave-chasing adventures.

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“Don't settle for average. Bring your best to the moment. Then, whether it fails or succeeds, at least you know you gave all you had. - Angela Bassett”

Joel’s transition from the entertainment industry to PR represents a natural evolution, where he applies his production expertise to precision narratives. You can ensure your brand doesn’t just communicate—it captivates, with the kind of storytelling usually reserved for the silver screen. Driven by curiosity and creativity, Joel continuously seeks new challenges to expand his professional repertoire.

Also, a wedding singer and a watch enthusiast who knows his way around a love song as well as he knows a ‘moonphase’ complication, he ensures equal precision is implemented from timing his vocals to explaining why your GMT-Master needs a "true" jumping hour hand.

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“Hope is a good thing, maybe the best of things, and no good thing ever dies. – Andy Dufresne, The Shawshank Redemption.”

Aryssa’s positive attitude and natural charisma make her an exceptional media pitcher who regularly generates high-profile coverage for clients. This breadth of experience allows her to approach client challenges with new perspective and creative solutions.

A natural collaborator, she’s at her best when brainstorming, high-fiving, and turning "we" into "heck yes, we did it!"

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“Having worked in diverse industries, Priority stands out for its unique culture of patience and kindness. It's a place where personal growth is encouraged, and collaborating with passionate colleagues makes every day fulfilling.”

With her rare combination of financial journalism and NGO experience, she bridges the gap between analytical rigor and human connection— ensuring your message resonates with both minds and hearts. With focus and a results-driven mindset, she helps turn clients’ communications challenges into opportunities for measurable business impact.

Outside of work, Eliza's out living her own vibrant story - getting lost in novels, conquering mountain trails, or chasing the perfect pasta recipe (all with a classical music soundtrack, naturally).

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“If you want to fly, you have to give up what weighs you down. - Roy T. Bennett”

With her sharp analytical skills and creative problem-solving approach, Christabel ensures clients receive well-executed, high-impact communications strategies that drive results. A passionate team player who thrives in collaborative environments, Christabel helps clients achieve communication goals with strategic precision and seamless collaboration.

Beyond her professional commitment, she brings the same experimental spirit to her kitchen adventures as she does to communications challenges—approaching both with enthusiasm and humor, even when her baking efforts don't quite rise to the occasion.

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“In everything that you do, always remember to hustle demi hasil.”

Ee-Yern uses his Chemical Engineering background to bring analytical thinking to his work. He turns complex technical ideas into clear stories that anyone can understand, helping bridge the gap between innovation and communication.

Beyond the office, you’ll find him hanging off climbing walls or lifting heavy just for fun—because why relax when you can defy gravity and test your limits instead?

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“Choose not to be harmed — and you won't feel harmed. Don't feel harmed — and you haven't been. – Marcus Aurelius"

With a foundation in international communications and experience advocating for diversity and inclusivity, Iman brings a thoughtful, values-driven approach to client work. Iman brings a keen eye for aesthetics and a creative touch to client narratives - weaving strategy and style into narratives that don’t just speak, but shimmer.

It’s called maintaining the illusion while secretly being a superhero in designer heels.

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“Another day, another slay.”

With relentless dedication and superhero-level hustle, Nicholas tackles client challenges around the clock and delivers exceptional client service through meticulous media monitoring, strategic fashion loans, and relentless problem-solving.

Off the clock? Nicholas is either soundtracking his life, obsessing over cult cinema, or proving that—whether in PR or art—the best things are a mix of wild creativity and perfect timing.

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"If memories could be canned, would they also have expiry dates? If so, I hope they last for centuries."

Having lived and worked across London and Qatar, Sarah provides cross-market intelligence that enhance client communications with cultural fluency. Coupled with her background in branding and marketing, she strives hard to obtain the best results for clients and build good relationships with the media.

When she's not crushing it in the comms world, Sarah is living her creative renaissance—jamming on melodies, penning stories, directing photoshoots and slaying makeup looks that could break the internet.

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"If not now, then when" - John E. Lewis

With a legal background and humanitarian experience, Krystie brings unique perspective and analytical expertise to her role in public relations. Applying her diverse expertise to the PR landscape, Krystie excels in media relations and pursues continuous learning, always evolving, and always delivering results.

Beyond her professional activities, Krystie is a music junkie and certified film buff—because every plot twist teaches her something new (and yes, she will assign life lessons to Marvel movies). Her secret? Facing obstacles like they’re just montages waiting for a killer soundtrack.

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"Perseverance is not a long race; it is many short races one after another. – Walter Elliot"

With a foundation in financial economics and web development, Yen Szen applies structured analytical thinking and technical insight to public relations. His systematic approach to problem- solving, paired with creative agility, positions him to anticipate challenges and deliver innovative, future-ready solutions for clients.

His hobbies include—treating breakfast like an Olympic sport and perfecting his 'Who, me? Just lucky, I guess!' face. Don't let the laid-back charm fool you though.

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"Strength does not come from physical capacity. It comes from an indomitable will. – Mahatma Gandhi"

With exceptional adaptability, Valerie excels in client servicing, transforms data into compelling media reports, and persistently pitches to secure meaningful coverage. She doesn’t stop there. With a knack for event organization, she ensures every bit of organising event shines. When you want work completed without the fuss, Valerie gets the job done, every time.

When she's not wrangling reports for submission, Valerie is either nose-deep in a novel or tangled up in a yarn project that may or may not resemble its intended form. Call it 'strategic relaxation'—because even her hobbies have layers!

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"It's never too late to learn. – Malcolm S. Forbes."

Helping clients dominate fashion PR pages, Tijan is the quiet storm of the fashion PR world—observant, analytical, and always steps ahead. While others talk, she actively pitches influencer engagements, and landing clients in magazines if not on their covers.

In her free time, Tijan is chasing the perfect shot—because for her, photography isn’t just a hobby, it’s a masterclass in storytelling. This same obsessive eye for composition, light, and ‘the moment’ fuels her work – ensuring they are framed in perfection.

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"You can be the master of your fate, and you can be the captain of your soul, but you have to realize that life is coming from you and not at you. – Timothée Chalamet"

Natasha is a burst of fresh energy—equal parts fashion hustler (for the clients) and hype person! Whether she’s charming influencers, convincing stylists to fall in love

Off-duty? She’s a vlogging, dancing, singing — turning everyday moments into content gold. Basically, if sparkle had a human form… it’d be her.

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"Your life is your story. Write well. Edit often.

An introvert who discovered unexpected talent in the extroverted world of PR, Cheryl’s unique nature allows her to remain composed under pressure. Paired with nocturnal capabilities, means your deadlines aren’t just met, they’re conquered with quiet confidence.

Her PR philosophy: 1) Expect the unexpected, 2) When in doubt, add humor, and 3) Always keep essential oil or traditional oilment on hand for emotional support.

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"Do not take life too seriously, you will never get out of it alive."

Syed brings comprehensive understanding of both people and organizational dynamics to Priority. This diverse background gives him exceptional insight into talent development, organizational challenges, and people skills where he applies to strengthen Priority's culture and capabilities.

By day, HR personnel. By night, cat butler and controller-wielding warrior—because nothing says ‘balanced life’ like alternating between scritches and saving the digital universe before bedtime.

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"Train people well enough so they can leave. Treat them well enough so they don't want to. – Sir Richard Branson"

Joey oversees the administrative and accounts, ensures the smooth operations of the office. Always ready to service with a smile, Joey is the go-to source for everyone who needs guidance and help around the office.

By day – Joey is a master of spreadsheets, slayer of paperwork. By night – she can hit the yoga mat and power moves into a downward dog or headstand without bending her knees!

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“We are one big family and are #InItTogether.”