Client Showcase

The Work

Grab Malaysia announces partnership with industry leaders KLEAN, F&N and Malaysian Research Accelerator for Technology and Innovation (MRANTI) to launch 18 AI-driven Reverse Vending Machines (RVMs) across the Klang Valley, with the inauguration officiated by the Natural Resources, Environment and Climate Change Minister Nik Nazmi Nik Ahmad.

What is this partnership about?

This collaboration is part of a pilot project by Grab, that aims to drive sustainable change and encourage recycling by making it easier for consumers to contribute to a greener Malaysia. All that needs to be done is to deposit rinsed plastic food containers, scan the RVMs' QR code, and redeem vouchers using collected KLEAN points.

Why is Grab doing this?

Grab’s collaboration with KLEAN, MRANTI, and F&N is part of Grab’s 4-lever approach to achieve Zero Packaging Waste to Nature by 2040. The pilot builds on efforts that have begun since 2019 to reduce single-use plastics by offering consumers the option to exclude single-use cutlery from their food delivery orders. As a result, Grab has saved more than 23,800 tonnes of waste, with 898 million sets of cutlery weighing 8,088 tonnes in 2022 alone. Furthering its efforts, the findings from this pilot will support Grab's development of reverse logistics mechanisms to inculcate a habit of recycling and thereby increase recycling rates among its users.