Franklin Templeton
The Work
Franklin Templeton was established in Malaysia in 2009, managing conventional and Shariah investments across multiple asset classes and strategies in the country. Malaysia is also Franklin Templeton’s strategic global hub for Shariah initiatives.
As a globally renowned investment firm, Malaysia represented a key gateway into the Asian market for Franklin Templeton. Priority worked with Franklin Templeton to raise the awareness and profile of the company amongst institutional and high net worth investors via the media as its mouthpiece, in addition to providing air cover for the marketing team in promoting the various investment products to the market.
The Outcome
Franklin Templeton hits all the right notes with key business and financial media in Malaysia. Priority's efforts have resulted in regular features in top tier business and financial media, including a spot on one of Malaysia’s top financial radio stations, that position Franklin Templeton as a thought leader amongst sophisticated investors in Malaysia.
Franklin Templeton's reputation and stature in asset management and shariah-related investments continue to rise, as we saw an increase in media enquiries, requests for comments, opinions, and interviews with Franklin Templeton spokespersons.
As a result, we see year-on-year growth in positive coverage and have cemented the number one spot for Franklin Templeton in traction against competitors in the same space.
Image Credit: Franklin Templeton
